Director, Platform Marketing

New York, United States · Partnerships


About Via

Via is re-engineering public transit, from a regulated system of rigid routes and schedules to a fully dynamic, on-demand network. Via's mobile app connects multiple passengers who are headed the same way, allowing riders to seamlessly share a premium vehicle. First launched in New York City in September 2013, the Via platform operates in the United States and in Europe through its joint venture with Mercedes-Benz Vans, ViaVan. Via's technology is also deployed worldwide through dozens of partner projects with public transportation agencies, private transit operators, taxi fleets, private companies, and universities, seamlessly integrating with public transit infrastructure to power cutting-edge on-demand mobility. For more information, visit

Job Overview

As the Director of Platform Marketing, you’ll drive the positioning of Via’s licensable on-demand transit solution across public sector transportation agencies and private sector transportation providers globally - raising its visibility and generating inbound sales inquiries. You will develop and maintain an in-depth understanding of the target markets for our Platform business and build the Platform marketing program in cooperation with the Communications and Growth Teams. You will oversee the strategy and execution of tactics and content including whitepapers, collateral, case studies, emails and webcast programming to reach the right audience at the right time - moving them successfully through the customer journey.

Responsibilities and Duties



Via offers above market compensation packages and benefits, including equity, health insurance, and relocation assistance.Via is an equal opportunity employer.

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